urn:www-trademarklawlitigation-com:feeds:atom Trademark Laws » Trademark Legal Literature » February 20, 2010 Trademark Laws » Trademark Legal Literature » February 20, 2010 2010-09-03T16:44:51-04:00 http://tarlton.law.utexas.edu/trademark/021910gerhardt.pdf Trademark Legal Literature: Consumer Investment in Trademarks, by Deborah R. Gerhardt 2010-02-20T11:01:58-05:00 2010-02-20T11:01:58-05:00 http://tarlton.law.utexas.edu/trademark/021910cox.pdf Trademark Legal Literature: NOTE, Why Coca-Cola's Fictional Lawsuit Against Coke Zero for Taste Infringement is a Losing Battle , by Jessica Nicole Cox 2010-02-20T11:01:58-05:00 2010-02-20T11:01:58-05:00 http://tarlton.law.utexas.edu/trademark/021910titolo.pdf Trademark Legal Literature: NOTE, A Trademark Holder's Hangover: Reconciling the Lanham Act with the Alcohol and Tobacco Tax and Trade Bureau's System of Designating American Viticultural Areas , by Julia Lynn Titolo 2010-02-20T11:01:58-05:00 2010-02-20T11:01:58-05:00 http://tarlton.law.utexas.edu/trademark/021710dillbary.pdf Trademark Legal Literature: Getting the Word Out: The Informational Function of Trademarks , by J. Shahar Dillbary 2010-02-20T11:01:58-05:00 2010-02-20T11:01:58-05:00 http://tarlton.law.utexas.edu/trademark/021710lee.pdf Trademark Legal Literature: An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness , by Thomas R. Lee, Eric D. DeRosia and Glenn L. Christensen 2010-02-20T11:01:58-05:00 2010-02-20T11:01:58-05:00 http://tarlton.law.utexas.edu/trademark/021710fox.pdf Trademark Legal Literature: NOTE, Does It Really Suck? The Impact of Cutting-Edge Marketing Tactics on Internet Trademark Law and Gripe Site Domain Name Disputes, by Mindy P. Fox 2010-02-20T11:01:58-05:00 2010-02-20T11:01:58-05:00