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Trademark Legal Literature
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Consumer Investment in Trademarks, by Deborah R. Gerhardt
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February
20th
, 2010, 11:01am EST
88 North Carolina Law Review 427 (2010)
NOTE, Why Coca-Cola's Fictional Lawsuit Against Coke Zero for Taste Infringement is a Losing Battle , by Jessica Nicole Cox
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February
20th
, 2010, 11:01am EST
17 Journal of Intellectual Property 121 (2009)
NOTE, A Trademark Holder's Hangover: Reconciling the Lanham Act with the Alcohol and Tobacco Tax and Trade Bureau's System of Designating American Viticultural Areas , by Julia Lynn Titolo
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February
20th
, 2010, 11:01am EST
17 Journal of Intellectual Property 173 (2009)
Getting the Word Out: The Informational Function of Trademarks , by J. Shahar Dillbary
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February
20th
, 2010, 11:01am EST
41 Arizona State Law Journal 991 (2009)
An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness , by Thomas R. Lee, Eric D. DeRosia and Glenn L. Christensen
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February
20th
, 2010, 11:01am EST
41 Arizona State Law Journal 1033 (2009)
NOTE, Does It Really Suck? The Impact of Cutting-Edge Marketing Tactics on Internet Trademark Law and Gripe Site Domain Name Disputes, by Mindy P. Fox
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February
20th
, 2010, 11:01am EST
20 Fordham Intellectual Property, Media and Entertainment Law Journal 225 (2009)
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